8 JUNE – LINKEDIN IS PLANNING TO LAUNCH A BUSINESS MANAGER
For Managing multiple assets for big companies and agencies LinkedIn’s new centralized platform has been introduced. You can now easily manage people, ad accounts & business pages on this centralized platform that has been designed. This Business manager will focus to ease marketers in keeping track of their accounts by giving their campaign manager and pages option simply visible from a central location. Features in LinkedIn Business Manager :
- From the central dashboard, one can view, and handle teams, accounts of ads, pages & business partners.
- Simple to manage and control admin tasks such as billing and permissions.
- The capacity to share and update Matched Audiences across ad accounts.
8 JUNE – TWITTER DROPPED A NEW PRODUCT, “PRODUCT DROPS”
Product Drops is a new Twitter feature that merchants can use to interact with their followers and keep them updated on new product releases. With Twitter’s new Product Drops function, businesses can alert their followers whenever a new product is released. This feature is a first for a social media network. The “Remind me” button can be found at the bottom of a tweet when a retailer tweets about a forthcoming launch. To be reminded of the launch date, they need only tap that button. They will get a notification in the app 15 minutes before and at the time of the drop on the day the product is released. They can shop for the item on the merchant’s website and get it before it sells out by clicking the notification, which will take them there.
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